About Us

Our Story: NIVED - Dedication, Heritage, and Dreams

The Meaning Behind Our Name
The brand NIVED is a heartfelt tribute to our founder's mother, Nivedita. Derived from Sanskrit, 'Nivedita' beautifully translates to "Dedicated to Service" or "Offered to God." This name embodies our core values: a deep dedication to the purity of craftsmanship and a commitment to fulfilling a cherished, unfinished dream.

A Mother's Dream, A Son's Resolution
The journey of NIVED began with an inspiring, yet unfulfilled, aspiration. Our founder's mother held a profound love for stitching and design but was unable to pursue her passion fully. NIVED is the realization of that dream—a promise to blend that passion with the rich tapestry of Indian textile heritage.

Our Collection: Weaving Modernity with Tradition
We curate collections designed for your most significant moments, whether you are building a trousseau, selecting pieces for bridesmaids and groomsmen, or preparing for festivals and weddings.
Our offerings feature:
• Contemporary Appeal: Printed fabrics enhanced with trendy silhouettes and intricate embroidery.
• Heritage Pieces: A special line dedicated to preserving the artistry of a bygone era, featuring exquisite Banarasi textiles.

Our Purpose: Empowering Artisans
NIVED is driven by the purpose of reviving and creating high-quality heritage pieces while providing direct support to the skilled weavers and artisans who keep these ancient crafts alive. Our sourcing of authentic fabrics, such as the Banarasi material, directly benefits the weaving communities, ensuring fair trade and economic empowerment.

Our Unique Signature: Detailing and Finishing
At NIVED, we believe true beauty lies in the details. Our unique selling proposition is the uncompromising focus on finishing and detailing. Every stitch, every fold, and every piece of handwork is executed with precision, setting our garments apart and ensuring they are truly unique and heirloom-worthy.